Leeds City Academy


First Direct Attendance Incentives

First Direct Bank supporting the White Rose Academies Trust. 

First Direct Bank have been supporting the Attendance campaign across The White Rose Academies Trust for over a year.  The bank, who sponsor the First Direct Arena in Leeds, kindly provide each of the WRAT academies with a VIP Box to certain shows throughout each academic year. 

The VIP box allows 12 students, selected via a random draw of student names who have achieved 100% attendance, to attend concerts at the Arena as VIP’s.  Since the partnership began the attendance of students in Leeds City Academy has improved by 1.3% in a matter of months - which is phenomenal.

Next half-term we have been given a VIP box to the X-factor Live Tour. 

Jackie Rose, Principal, commented "We are delighted to have our attendance efforts supported by First Direct Bank .

"This prize will really motivate our students to maintain 100% attendance over the 30 day challenge and assist us in keeping our attendance above the national average.

"We will be thrilled to take students to watch this event, and would like to thank First Direct Bank for their fantastic support."